Mercy: 90 Minutes to Prove Your Humanity to a System That Has Already Decided

The Difference Between Market Dominance and Consumer Loyalty Is $50 Billion

Frito-Lay controlled 60% of the US salty snacks market and raised prices 50% in four years. Consumers followed...until they didn’t. What looked like loyalty was habit. What looked like pricing power was a ceiling test. And what the CEO called an unshakeable consumer preference turned out to be a $7 breaking point that took $50 billion in market value to discover.

FOBO Left Untreated Becomes Self-Fulfilling

The fear of becoming obsolete (FOBO) is rational. The response that fear most commonly produces — paralysis, resistance, professional pride in the previous version of the job — is the mechanism by which the feared outcome arrives. The MIT data gives workers and organizations a window to adapt. What it cannot do is make them walk through it.​​​​​​​​​​​​​​​​